Lauren Parrella, a distinguished real estate professional from Northern New Jersey, is renowned for her exceptional market expertise and unwavering commitment to client satisfaction. With an impressive array of accolades, including the prestigious Diamond Award, Chairman’s Award & is in the Top 5 Individual Agents in the entire Region for Realty Executive year after year. Lauren’s dedication is evident in her consistent delivery of outstanding results. She has received the The highest achievable Platinum Level for New Jersey’s Circle of Excellence from 2020-2023 which further underscores her remarkable success. Lauren’s approach to real estate is rooted in attentive listening, leveraging her deep local knowledge, and providing steadfast support throughout the buying and selling process. Known for her calm demeanor and diligent follow-through, Lauren remains a trusted guide in the dynamic world of real estate.
Like many people, I really did not know what I wanted to do when I was “older.” However, through growing up and in college, I really fell in love with Crime Documentaries and novels. I always thought my dream was to be a Homicide Detective. I was set to go to Ramapo College in New Jersey to play softball and wanted to go there also to be close to home. At the me, Law and Society was the only Major they had that was remotely related to Law Enforcement. I realized that I was really good at making arguments, finding clues, thinking critically, and really had an interest in law and helping people. I started studying for the LSAT and actually ended up burning the book in my back yard. This was not me. I hated public speaking and did not want to work in a field just because there was a potential to make money. I thought I would go to Law School because that was what was expected. I really wanted to be a Police Officer. so I decided to follow that dream…for a little bit.
After becoming a Police Dispatcher and seeing what really goes on behind the scenes, I quickly realized this was not the long term career I truly wanted to pursue. I still wanted to help people, but not behind a desk or with a Badge. I started at the Police Department in October of 2022 and got my Real Estate License 6 months later. I knew nothing about selling homes but I fell in love with the career. I worked 7 days a week between the two jobs and I was also getting my Masters to build my knowledge, network and business. The truth is, the Police Department changed. It was political and unfair. I was severely unhappy there and decided that the best move for my mental health was to quit. I le my full me job and had no income, no benefits, nothing in savings and no houses Under Contract. My boyfriend at the me (now husband) supported me while I got my feet on the ground. A few weeks later, I had six homes UC and I never looked back. I got into Real Estate simply because I was bored and wanted another job I could do with Dispatching. I never in a million years would have thought it would become my passion and something I am really good at. Leaving the Police Department was the best decision I ever made. I was not meant to sit behind a desk making minimum wage. I was meant to help people and be a leader.
When I decided to get my Master’s Degree, it had nothing to do with Real Estate. I was a Beachbody Coach for a while and really wanted to spend my me helping others crush their goals. I tried a few different things but none really made my heart happy. I went to school for Human Services Counselling with a Concentration in Life Coaching in order to potentially start another side business as a Life Coach. I am a super positive person and I truly
believe if you set your mind to something, anything is possible! As I went through the classes, I was debating on opening a Niche Business – Life Coaching for Real Estate Agents. Long story short, my Real Estate Career exploded and I did not have the me for any of this! However, I do not regret my me at Grad School. It taught me so much about people and about myself and that absolutely had an impact on my career as an agent and I know it has contributed to my success. It was also pretty cool to be the first person in my family and extended family to ever get their Master’s Degree!
Its funny how much the challenges we face in this industry change over the years. The ones I faced back in 2013 are so far different from the ones I face now. Back then, the market was nothing like it is now. There were no bidding wars, homes sat on the market, you can actually win a home for your buyers, etc. However, when I was licensed I was only twenty-three years old. Who was going to trust a girl just out of college with assistance in buying and selling a house!? My Age and gender definitely contributed to my challenges then. I was still Rookie of the Year but I did run into a lot of issues with clients not wanting to work with a young female who never even rented a home, let alone owned one. Not only was I young, but I was also brand new to the business. What could I possibly know about this industry? I would turn it around on the client and get them to see I was the best candidate despite my age! I was young, hungry, I had no kids, and I could dedicate all of my me to them! I was still learning the ropes and the right way to do things. I was nervous to make calls or make mistakes. I had some growing to do. Another struggle was that because I was so young, real estate was not paying the bills and I needed another job. I had only started it as a part me side gig as I prepared for my “real career.” I worked a full me job from 3pm-11pm when everyone was home and wanting to see houses so I had to lean on my co-workers a lot and I was also getting my Master’s Degree so I was working 7 days a week 14 hours a day which was exhausting. I was able to overcome those challenges by working hard, learning at every possible chance, and really showing my value despite my age.
This is one of my favorite stories! I had actually decided to get my Broker License strictly for the title and the bragging rights. I thought it would be cool to be twenty-eight years old and be one of the youngest Brokers in my area. It was also a respect thing and I felt being a younger female, it would help my resume and show my experience and knowledge in the industry. I have always loved being a leader and mentor. Helping people was a passion of mine so as we went through the class, I realized that I wanted to do something with this new title and I wanted to open my own office! One day, I announced to the class (and my new friends) that I was going to open an office in Montville, NJ. My teacher told me to talk to the woman at the front desk, she was getting her Real Estate license and lived in town. Her name is Stacey. We instantly hit it off and she joined the company I was at then. I met with the Franchise owner and he told me I needed more than two agents to open my own place and to come back when I was ready. For two years I worked hard building a roster but I always knew in the back of my head I HAD to open an office in Montville because I refused to let Stacey down. Exactly two years later we opened our doors. Stacey is now my assistant Manager and one of my best friends. She motivated me to keep going even though it was scary! I ended going a Franchise Route so there was a lot of back and forth with that, and a learning curve. I had zero idea what it meant to run a business like this but I hired an Executive Administrator, Stephanie and my mom was my Executive Assistant. We had a group of fiercely loyal agents, and my supportive husband, Craig played a huge role in this being a possibility. I am still learning every day. There are things I wish I did not do, and things I do that no one does. It has its stressful moments but it helps having the most amazing culture and group of people doing it with you. I have trained the majority of my agents since the day they became licensed. I am truly living my dream. 6. How did the COVID era impact the initial stages of your brokerage, and how did you overcome those challenges
Real Estate was an Essential Business in New Jersey which was a positive and a negative. It was positive because we could still work unlike other states! My husband is retired, and it would have been very scary to lose my income. It was negative because we still had to be out and about when the virus was running rampant. We were meeting new people, going into stranger’s homes, & touching things all day long. I ended up getting Covid right in the beginning. I was out of work for about forty days which hugely effected my business and my income. It was very stressful. On the flip side, I was also one of the only crazy people to be OPENING a business during this me instead of down-sizing and closing. I knew what I wanted and I knew, no matter what, I would make it work. We saw a decline in sales for a little and then everyone’s business sky rocketed! Sadly, there were a lot more issues such as cancellations because people were sick, people were backing out of deals or sadly passing away. Everything was up in the air. Somehow, it ended up being the best year for most agents in the business. Besides everyone thinking I was crazy, I do not feel that COVID presented many challenges except for insane bidding wars & it being difficult to win since the rates were low and the market was inundated with buyers!
I am unlike a lot of other Brokerages in that I am not a recruiting machine or a revolving door. The agents that join Realty Executives First Class are truly family. They are handpicked to ensure they will fit into our culture. I think having an office of highly supportive, educated, people who have the same goal is imperative to having a successful business. What is unique about my office is that we are not a TEAM. We are all individual agents and I train every single one of them myself. Most of the agents that we have started with me from day one. I am available 24/7 for whatever my agents need and I think that has played a huge role in the office’s success. I do not have a “Boss” mentality. I am your partner, your supporter, and your friend. I very rarely have to put the Broker hat on. My agents ideas are welcome and we run on true “equal” platform where everyone has a voice. I am not perfect, but I have learned a lot in twelve years and I feel my experience and unique way of doing things has a way of breeding success. I think being available for my agents whenever they need me wether its asking how to respond to a text they received or going on a listing appointment, they have their “Broker partner” in their corner every step of the way. No questions is stupid, no task is too large. I opened this office to help build the success of others and I am proud to say we are thriving. Being honest and reminding my agents that I do have flaws is important. On a another business side, I make sure my agents have everything and anything they could possibly need even if it means I am using my me and money to get it for them. I made each and every one of them a promise – “If you want to run, I will run with you. I am your biggest fan & supporter. I will believe in you even when you don’t believe in yourself. I am here for you always in business and in life
I love this question because when people ask me what I am most proud of in my career when it comes to being a Broker/Owner it is that I have managed to create an unbelievable culture in our office. I personally think this is the most important part when you are building the group of agents who will represent your brand. It is no secret that if you do not fit the philosophy of the office, you are not going to be asked to join our Company. Don’t get me wrong we have a few bad eggs, but the minute it starts to disrupt the Peace or any drama is introduced, you are out. My business is my life and livelihood and I take on only the most honest, supportive, & friendly agents. This not only keeps morale up but I know I do not have to worry about any of them doing anything that is dishonest or unethical. We have built such a phenomenal family of agents who are literally all friends, who are highly respected in this industry. If you get an offer from or are working with a Realty Executives First Class Agent, you know you are going to get someone respectful, courteous, and fair. I truly think that it is very rare to have a brokerage like the one I have built. We are all in this together, when one agent needs a hand, five agent’s offer theirs. We actually enjoy each other’s company and are each other’s biggest cheerleaders. You do not find that very often.
I feel I am so lucky to be able to have my parents, sister and husband a part of my Brokerage and success. I know a lot of times it is hard to work with family but I have to say it has been wonderful. I am a very fair Broker when it comes to compensation, flexibly, & allowing my employees and agents the freedom to run the business the way they see fit. My mother has been my assistant for several years. It took me seven to even be ready to “let go” and delegate so who better to trust than my own mom, Lori?! My mom is a hard worker, she is honest, and is a true saint. I could not have the success I have without her help and I do not know what I would do without her. My sister and father are agents and there is something extra exciting about when they call to tell me about a new listing or an accepted offer. It is a whole other level of proud. I always joke with my dad that I am his boss because he will never admit it, but we are very close and as a business owner himself, he respects me and the hustle. There is no special treatment for family or anyone and I think that is really important to set those expectations and boundaries. Craig works in Title, so while we get to share our work, we also have a healthy separation. When my App comes out though, he will be my first employee!
This goes back to question number eight as well. If you do not fit the culture, unfortunately you will not be a good fit for our office. First, I will start with the administrative staff. Being a perfectionist, it took me a long me to hire to help. I was weary of trusting someone with every aspect of my business until I had the idea to offer the spot to my mom. That was the best decision I ever made. When I went and opened my own Brokerage I was only thirty years old and had never ran a business like this before. I was on my own and needed someone who not only understood the craziness of the industry but that I can trust with my business and literally my life. Stephanie, my Executives Administrator handles the money, the checks, & many other aspects of the office. When I hired her, I only knew her from working in the HQ office of the company I was at prior. We instantly hit it off and there was no one better for the job. Stephanie is also an agent so she already knew the ins and outs of the business and market. Finally, I just hired an Assistant Manager, Stacey! Stacey is one of my original agents who has turned into family. She is kind, selfless, genuine, & has the biggest heart. My agents adore her. She always wants to help people and she is highly respected in then business and the community. I would get calls all the me from Brokers who wanted to be the manager but there is no one else on this planet I would consider for the posion than Stacey. When I am hiring agents I am not only looking for the usual – honest, ethical, hard working, motivated & respectful, but also someone who wants to help and support others and is a team player. We are all individual agents but we all have each others backs. Everyone in my office is treated equally. It is important for me to higher agents who do not think they are better than others regardless of how much they sell. No one gets special treatment and it has resulted in a very loyal group of agents who have been with me for years.
I think the key to doing this the right way is letting your agents know that you are their “Partner,” not just their Broker. I am a LEADER, not a BOSS. If I have to put the Broker hat on (which is rare) I will but I never have to worry about my agents being rude, disrespectful, shady, or selfish to me, their clients, each other or other agents. My agents and staff know I have their back 100% and I know that gives them a sense of trust and comfort. What I love about our real estate family is that we are all super close! We hang out, we enjoy each others company & we genuinely care about each other, not just in business but in life. We go to each others parties, are friendly with each other children’s etc. We have a group chat for accountability to stay healthy, help each other with our struggles in real estate and our personal lives and just be a listening ear when we need to vent. When you genuinely care about people and their life & success it goes a long way. Agents always tell me they love that I support my agents by posting about them on my social media. I am constantly taking the me to help them build their business and I show them I truly want the best for them. By being totally 100% fair, I think it goes along way when everyone is treated equally. I can truly say I have put together the kindest, most respectful group of agents out there!
I could not come up with just one, maybe because there are so many or maybe because my brain is on overdrive. As I have said a bunch of times, although we are not a TEAM, we are a TEAM. There are so many times either myself or another agent needed help either showing a home, joining them on an open house, shoveled out a vacant listing, or just picking each other’s brains when submitting an offer… the list goes on. I know that I can send any of my agents with any of my clients and they will be in good hands. Sometimes I have saved a deal by helping an agent, or they helped me save mine. Team work makes the dream work! I am so proud of my agents and the type of people they are. It brings proud tears when I see their reviews, texts, cards, etc. from their clients and seeing how much they impacted their lives. This is the best part of the business.
This is one of the biggest struggles I think agents face. This job is so demanding, me consuming, stressful and unpredictable that it is nearly impossible to have a routine. I will be honest, I have my moments. Sometimes I am ON like Super Woman and sometimes I have fallen off, turning to food to deal with my stress. The biggest thing to remember is that there are only twenty-four hours in a day and while no one really has the me, its about making the me. Making the me to work out, cook healthy meals, read a good book, mediate, or just do something that brings you joy. I used to be really bad with finding the balance. Don’t get me wrong there are still twelve to fourteen hour days, eating junk food on the road, or just not sleeping, but I have made sure these last six months to make me for the most important person; myself. I cannot be the best wife, step-mom, friend, agent, & Broker if I am not taking care of myself. I have made sure to plan trips, be open and honest with my clients and agents about vacations or leisure activities where I may not be reachable, and have forced myself to put the phone and computer down and just enjoy life. We have a vacation home that we spend most of our me at in the summer. I like to eat and enjoy my days but I also know that after Labor Day, I can flip the switch and get back to a more steady routine, meal planning, exercise, and reading. Being open with your partner about your obligations and schedule and setting the right expectations is key. My clients know they can text me any me, even at 4am. My phone is on silent when I sleep and I will respond when I wake up. They also know that when I go to the lake house, I am reachable and business will not be disrupted, but I find they give me more space and respect my boundaries. I tell my clients and agents what I am doing. I do not lie. We are humans too and have every right to take care of ourselves and have fun. I like to journal and real personal development which I think helps keep me motivated and on track.
Even though I was always an athlete – I was a softball pitcher literally my entire life and even played in college – I was never very fast or strong. I loved working out at home with Beachbody but it became too repetitive to maintain and I got bored. My dad was doing Crossfit and loved it and although it took some me, I finally tried it out. I became obsessed! I modified many things and did not push myself to injury. I was the healthiest in my life until l I was diagnosed with Type 1 Diabetes. Soon after, I moved far from my dad’s gym and stopped working out untill I found this all women’s CrossFit gym near me. For many years, I would go three to five times a week. I made the best of friends and was empowered by these amazing women. After a while, I could no longer move like I used to and had to scale it back. Since I would likely be leaving the gym, my husband and I built a literal mini house in the back yard that we will call the Shred Shed! This fall, the space will be complete. I think it will help tremendously with me management having a full CrossFit gym right in my back yard. It will also be fun to do it with my husband. We can keep each other accountable and get a great workout in without ever leaving the house.
Both of these things started when I was looking for something similar that already existed that I just could not find. When I became a Broker, I really did it to help mentor and train other agents. I have done this for over forty agents in my career. With all of the books out there, I realized there was nothing great for agents who just passed their test. What do you do now?! There is no real guidance on finding the right broker, and what to look for when selecting your office among many other things. As I began writing, I realized I did not want this book to be just for new agents, but also a guide on for seasoned agents on how to survive the market, stand out in bidding wars, and mentally and physically take care of yourself in such a demanding career. Unfortunately, the book has been since put on the back burner but I am on Chapter Four and one day I hope to publish. As for the APP, I was reading a book on leadership once and wanted to see about getting more organized. I was searching all over the APP Store for a similar program they were discussing in the book but in my line of work. I quickly realized, the tools we use were spread out all individual APPs. Why not make a “One Stop Shop?’ Mind you, I am not tech savvy at all, but I stayed up untill 4am writing down all my ideas. The next morning, I had Craig’s full support and started interviewing developers right away. Once I get an idea, I will do whatever I need to make it come to life. The APP is called RealtyPro and it is my greatest creation. Since I am very anal and a little bit of a perfectionist, we are still waiting on the final review and launch. RealtyPro is an app for Real Estate Professionals where they can have all of their tools in one place! This includes transacation tracking, client portfolio, property side kick, mile logs, open house sign in sheets, e-sign, receipt readers, custom calendars and more! It could be a huge success, or it could be the biggest flop. Either way, I am super proud I stepped out of my comfort zone and did something I never would have imagined I could. Please head to RealtyProApp.com to register for our Newsletter!
I can go on and on with this one but I will keep it short! One of the most important lessons I have learned in the industry is to never change who you are. Not for a client, not for another agent, and definitely not for the pay check. When people pick their agent, they want someone they can relate to and trust, someone who is honest, real, and comforting. Not everyone will like me and that is ok! I dress in what makes me comfortable, I work with only the people that fit my vibe, and I will never ever change for anyone other than myself. When you start to put on a persona, it then becomes more about the money than the people. Another great piece of advise is to not compare yourself to other agents especially on social media. Where you are is exactly where you are supposed to be. Not happy with that? Make changes, work harder, & step out of your comfort zone. Do not worry about how many homes that agent sold, or the new listings of so and so. This is your business. If you spend too much me focusing on other people, you will never have the me to build your own success. As a broker, I do things differently. My business is no a cash cow or a revolving door. I started this company to help other agents, not to line my pockets. I know that sounds crazy but it is the truth. Realty Executives First Class is my baby and my biggest accomplishment. I chose to focus on bringing in agents of substance. Agents who are kind, supportive of others, hard working, and genuine. The culture I have created is unlike anything out there. It brings a happy work environment, helping hands & support for each other, and a very successful environment. Brokers – listen to your agents, care about them as people, and be there partner, not their boss. I have the most loyal group of agents no matter what happens outside our doors and I wouldn’t change that for anything. Lastly, care and brag about your agents! When you work with me, I care about your business of course, but your health, happiness, and family are more important. You are a person first. I am there for my agents no matter what and for anything and everything, not just how many homes they are selling. I also post a lot about my agents and their success on my personal page. They are the reason Realty Executives First Class even exists, of course I am going to share how proud I am!
Staying motivated during tough times isn’t always easy, and I admit, I don’t always feel motivated. Everyone experiences bad days, weeks, or even longer periods of struggle, especially in the roller coaster that is the real estate industry. We experience the highest highs and the lowest lows, but maintaining confidence is crucial. During stressful times, like the current period with so many changes, it’s been challenging. But I rely on my strong work ethic and determination to succeed. I don’t dwell on the possibility of failure because that mindset isn’t helpful. Instead, I focus on manifesting success, telling myself it’s the only option, and finding ways to adapt. To li myself out of low points, I turn to personal development books or motivating podcasts. Surrounding myself with positive, amazing people also makes a huge difference. My agents are like family to me, and when one of us is down, we rally together to li each other up. Knowing I have people who will listen, offer a hug, or simply make me laugh keeps me grounded. A significant source of my motivation is my husband and family. My husband, Craig, a retired police officer who now works in Title, and my stepchildren are my “why.” I work hard to give them the best life possible. My “why” was getting Craig off the streets to retire early, seeing the joy on my step-kids’ faces when we do fun things, and giving back to others. My “why” is staying strong for my agents when everything feels like it’s falling apart. On particularly tough days, Craig reminds me to focus on my accomplishments and the gratitude of those I help daily, rather than dwelling on what I didn’t do. This mantra is something I continually pass on to my agents and others in the industry.
While I do not have any formal training, I have learned a lot through therapy and reading over the years. I cannot say I am a master at this or commit to it 365 days a year. There are times I will go months without following my own advice and do none of the recommended things for positive mental health. However, when I am focused and determined and doing the things I know I need to do – I can be unstoppable. I am old school, pen and paper kinda gal. I love journaling and find that it not only helps me start the day off right and be organized but it keeps me accountable and in tune with myself. I do not journal my every day happenings but more when I wake up and start the day. I start with 3-5 things I am grateful for. I make a plan for the day, focus on the most important tasks, & journal my meals. I also will write a sentence of manifestation 5-10 times. It’s the same sentence every day. At night, I mark my mood for the day, and ask myself if I accomplished what I wanted, and how I could have done better. Did you know you have the power to choose how your day will go? Maybe not the events that happen, but you can choose how you react to it and that makes all the difference. I used to let a deal falling through destroy and consume me. Now, I don’t dwell on it and I just move on. I used to get so angry at clients and because we cannot always express that, I was turning it into myself which was very unhealthy. For example: there is a seller that I did an amazing job for who berated me daily. Finally, I told them I will not stand to be spoken to that way and will no longer communicate with them. I brought in my assistant manger to assist. Unprofessional? No way. I was protecting my mental health and I was so proud that instead of screaming and crying, I handed it maturely and moved on without another thought. My clients were still in good hands and I was happy. It is so important to makes sure we are taking care of ourselves. If we are burnt out, run down, red and stressed, how will that make us good agents? Meditation, even if only for a few minutes is a great way to start and end your day. Positive mindset is key – with it, you will be unstoppable. There is a little bit about diet, exercise and sleep as well. Most importantly, you have to take care of YOU before you can take care of anyone else.
For the first me, I actually do not have any other plans. It’s not because I am not ambitious. It is just finally me that I take a breather. I have been working since I was fourteen, many times with multiple jobs at once. I also played sports my whole life and was an excellent student. I was a full me dispatcher, while selling hundreds of thousands worth of houses, and getting my Masters Degree at the same me. Then I quit my job, went out on my own, and opened a brokerage when I was thirty years old. We started in a small basement room and a year later I had fully built out a gorgeous 2,252 square foot office in one of the best shopping centers in town. While selling over twenty million a year as an individual agent & mentoring 30 agents, I was also writing a book and creating an APP. I am red! I want to take the me to fine tune and actually finish the things I have started. I want to make the APP the best it can be and travel all over the state and maybe even country training people on how it works. I want to finish my book and start classes for agents. One day, I may open another office but right now I love getting to put all of my attention, me, energy and and focus into the amazing people I already have at First Class. There are so many ideas I have, just no me to put them into motion. One day, I hope to to revisit these things. I want to get back to a routine, take more walks, and actually stop to smell the roses. I think, for the first me in my life, I don’t have a big new plan. I want to be the best I could possibly be as a Broker and Mentor, an agent to my clients, a wife to my husband and just an overall happy and healthy person who inspires others.
I know five years is a long me from now. I mean, I have not even been open for that long even though it feels like its been forever. Everyone always tells you, you need to have a plan. You have to know where you want to be a few years from now. The truth is, this is the hardest question in the interview. Some days I think I want to expand to multiple offices but then others I think about how I do not want to mess up what works by going from a small, family-oriented Brokerage to losing that personal touch with too many agents to count. I do, however, see massive success for Realty Executives First Class. I want to recruit a few more agents to the family, but still remain 100% present for the existing ones. I see success with my APP, maybe an investment property, a published book, and so many more lives that me and my agents have changed. I see more vacations and family me. I see a beautiful life that I will actually be able to enjoy.
One of my daily goals is that no matter what happens, I hope I inspired someone that day. I want agents to see that dreams can come true. With hard work, dedication, and a positive attitude, literally anything is possible. Everyone always says, “I don’t know how you do it” or “you’re so lucky.” It is not luck, its grit and determination. I do it because there is no other option. Failure, while necessary for growth and change, is not the end goal and it never will be. I will do everything I need to succeed on a path that is right for me and my family. I hope that the agents I have had the pleasure of mentoring look back and remember me. I hope I made a lasting impression on the industry and when someone speaks of me its mostly positive. I hope to have brought some joy in this cut throat career and I hope to have changed many lives. I hope to have helped people gain confidence in posting and putting themselves out there. I hope that with my vulnerability I have shared over the years, I showed people it is okay to be themselves. In fact, its the only way you should be. I hope people remember me for the good in my heart not how many houses I sold. With such an ugly industry, I hope that I brought some beauty to it. Whatever you want in this world is attainable. I believe in you. I support you. You can do this. I hope whoever I have crossed paths with remembers that. Lauren Parrella’s remarkable career in real estate is a testament to her dedication, expertise, and unwavering commitment to her clients. Her exceptional negotiating skills and personalized approach have not only earned her prestigious awards but also the trust and respect of those she serves. As she continues to excel and lead in the competitive Northern New Jersey market, Lauren remains a shining example of excellence
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