Leïla is the Chief Inspiration Officer and CEO of Cosmetics Inspiration & Creation, a leading trend forecasting and consultancy agency that specializes in beauty innovations. Based in Paris, her agency collaborates with an international network of partners to support the R&D departments of some of the world’s most prominent makeup and skincare brands. The agency plays a pivotal role in elevating the scientific messaging of beauty brands and inspiring innovation that is both forward-thinking and sustainable. Through her leadership, Cosmetics Inspiration & Creation has become a trusted advisor to brands looking to stay ahead of emerging trends in the beauty industry.
Leïla’s extensive experience in the beauty sector is grounded in a strong academic and professional background. She earned her MBA from Cornell University in the United States, an achievement that provided her with a solid foundation in business and strategy. Following her studies, she worked at some of the biggest names in the beauty industry, including Procter & Gamble and LVMH. During her time at these companies, Leïla headed the Marketing and Development divisions, gaining invaluable experience in brand management, product development, and innovation. This experience has shaped her ability to understand the intersection of consumer needs, cultural influences, and business strategy.
As a self-described “beauty trotter,” Leïla is deeply passionate about global cultural influences and the shifts in consumer lifestyles that impact the beauty industry. She has an eye for identifying emerging trends and understanding the cultural, societal, and technological shifts that shape the future of beauty. This expertise has positioned her and her agency at the forefront of beauty trend forecasting. Over the course of her career, Leïla’s agency has successfully predicted many of the major beauty trends that are currently shaping the industry, providing actionable insights for brands to develop future-proofed products and marketing strategies.
In addition to her work with Cosmetics Inspiration & Creation, Leïla is a highly sought-after speaker at beauty industry events around the world. She regularly speaks at prestigious conferences, such as CEW Beauty Day Paris and global MakeUp in events, where she shares her knowledge of emerging beauty trends, the latest industry innovations, and the cultural shifts influencing consumer behavior. Her expertise has made her a respected thought leader within the beauty community, and her insights are highly valued by brands, innovators, and professionals in the field.
Leïla’s consultancy work has spanned over a decade, during which she has helped numerous beauty brands navigate the complexities of innovation and trend forecasting. Her ability to blend scientific knowledge with cultural insight allows her to offer a holistic approach to beauty innovation, ensuring that her clients remain ahead of the curve and stay relevant in a rapidly evolving market.
In summary, Leïla is a seasoned expert in beauty innovation and trend forecasting, with a wealth of experience in both corporate and consultancy roles. As the CEO of Cosmetics Inspiration & Creation, she leads a cutting-edge agency that helps global beauty brands stay ahead of emerging trends. Her deep understanding of cultural influences, consumer behavior, and technological advancements has made her a key player in the world of beauty innovation. Through her work and speaking engagements, Leïla continues to inspire the beauty industry to innovate and evolve.
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